BUILDING TARGETED SITE TRAFFIC
Building website traffic is a key challenge for websites. In our "Effective Websites" seminars, attendees invariably ask how toincrease the number of visitors to their website. Boxcar of visitors? The only time you may want huge numbers of random site visitors is if you're in the business of selling ad banners. Even then,banner ads are harder to sell with fewer "click-throughs" (percentage of people who actually click on an ad) than everbefore. Otherwise, if your site is designed for garnering prospects and sales leads, you are better off working toward fewer, but MORE QUALIFIED visitors to your site. Why spend time and money getting the world to come to your doorstep, if they're not goodcandidates to buy from you? Targeted Traffic Better! So, it's not just any old traffic, but RELEVANT traffic that makes all the difference in online marketing success.How to get those targeted visitors to your site? Here is a suggestion to get started : With your next...